Shinzu’i has the main content of Herba Matsu Oil™ as an active ingredient that is proven to brighten the skin. Currently, Shinzu’i has several body care products such as Body Cleanser, Bar Soap, Body Scrub and Body Lotion.
Natural Beauty
自然の美
Shinzu’i believes that every woman has her own unique beauty. That’s why we help women achieve their maximum natural skin brightness.
Enjoyment
楽しみ
Shinzu’i considers the feelings of consumers before, during, and after using our products to ensure they experience enjoyment while caring for their bodies.
Innovation
革新
Shinzu’i is committed to continuous innovation to provide the best skin-brightening products for every consumer.
In 2016, Shinzu'i succeeded in becoming the top selling bar soap in the beauty soap category with a market share of 10% and competing with international brands.